POINT 212
At its heart, POINT 212 is the story of two passions coming together: food and hip-hop.
The brand is the creative vision of Geoff Rios, a professional chef whose journey began far from the kitchen—in a music studio.
The
Spark
Before he ever held a chef's knife, Geoff was a talented hip-hop music producer for Hitmen Productions.
His rhythm and creative energy could be heard on records by major artists, with production credits on albums for A.L.T. and The Lost Civilization, Kid Frost, and the Latin Alliance.
The
Recipe
Eventually, a new passion took center stage: culinary arts. Geoff attended the California School of Culinary Arts and built a successful career as a chef, working as an Executive Chef at Alley Cat Cafe and serving as a culinary instructor.
The
Mix
It was during this time that he saw a powerful connection between the two worlds he loved.
The discipline, creativity, and rhythm required to craft a great beat are the same as those needed to create a great dish. This revelation became the inspiration for POINT 212.
The
Final Product
POINT 212 is a brand that celebrates this unique fusion of food and music culture. Through our exclusive apparel, stickers, and content, we're not just offering products—we're sharing a story of passion and artistry that lives where the kitchen meets the studio