Point 212

At its heart, POINT 212 is the story of two passions coming together: food and hip-hop.

The

Spark

Before he ever held a chef's knife, Geoff was a talented hip-hop music producer for Hitmen Productions.

His rhythm and creative energy could be heard on records by major artists, with production credits on albums for A.L.T. and The Lost Civilization, Kid Frost, and the Latin Alliance.

The

Recipe

Eventually, a new passion took center stage: culinary arts.

Geoff attended the California School of Culinary Arts and built a successful career as a chef, working as an Executive Chef at Alley Cat Cafe and serving as a culinary instructor.

The

Mix

It was during this time that he saw a powerful connection between the two worlds he loved.

The discipline, creativity, and rhythm required to craft a great beat are the same as those needed to create a great dish. This revelation became the inspiration for POINT 212.